Freelance/Student £125
Members £100
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.
From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.
The workshop will cover the following:
1. Social Media: Understanding the basics
- What is social media and why it matters
- Exercise #1: Defining social media
- Two tales from the newsroom that demonstrate the power of social
- Six ways journalists use social networks
2. Getting to grips with Twitter
- The Twitter Audit
- The Twitter Glossary
- Exercise #2: How to Tweet
3. Social media in action
- When to post online: how consumption habits are changing
- Eleven examples of social media in action
- The Audit: Facebook, LinkedIn, Google+ and the rest
- Exercise #3: Creating a social media campaign
- How to manage your social media footprint all in one place
4. How to blog
- Blogging basics
- What kind of blogger are you? Introducing three archetypes
- Establishing a tone of voice
- How to get noticed
- Exercise #4: Writing a blog post
- Blogging dos and don’ts
- Final thoughts: Eleven social media tips
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: via Shutterstock.com / Peshkova and Jon Bernstein
]]>Freelance/Student £125
Members £100
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.
From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.
The workshop will cover the following:
1. Social Media: Understanding the basics
- What is social media and why it matters
- Exercise #1: Defining social media
- Two tales from the newsroom that demonstrate the power of social
- Six ways journalists use social networks
2. Getting to grips with Twitter
- The Twitter Audit
- The Twitter Glossary
- Exercise #2: How to Tweet
3. Social media in action
- When to post online: how consumption habits are changing
- Eleven examples of social media in action
- The Audit: Facebook, LinkedIn, Google+ and the rest
- Exercise #3: Creating a social media campaign
- How to manage your social media footprint all in one place
4. How to blog
- Blogging basics
- What kind of blogger are you? Introducing three archetypes
- Establishing a tone of voice
- How to get noticed
- Exercise #4: Writing a blog post
- Blogging dos and don’ts
- Final thoughts: Eleven social media tips
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: via Shutterstock.com / Peshkova and Jon Bernstein
]]>Freelance/Student £125
Members £100
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.
From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.
The workshop will cover the following:
1. Social Media: Understanding the basics
- What is social media and why it matters
- Exercise #1: Defining social media
- Two tales from the newsroom that demonstrate the power of social
- Six ways journalists use social networks
2. Getting to grips with Twitter
- The Twitter Audit
- The Twitter Glossary
- Exercise #2: How to Tweet
3. Social media in action
- When to post online: how consumption habits are changing
- Eleven examples of social media in action
- The Audit: Facebook, LinkedIn, Google+ and the rest
- Exercise #3: Creating a social media campaign
- How to manage your social media footprint all in one place
4. How to blog
- Blogging basics
- What kind of blogger are you? Introducing three archetypes
- Establishing a tone of voice
- How to get noticed
- Exercise #4: Writing a blog post
- Blogging dos and don’ts
- Final thoughts: Eleven social media tips
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: via Shutterstock.com / Peshkova and Jon Bernstein
]]>Freelance/Student £125
Members £100
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.
From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.
The workshop will be divided into two parts:
How to Tweet: A social media primer
This session will teach journalists – in-house and freelance – and communications professionals how to raise their profile, extend their reach and understand how to integrate social media into their newsgathering, research and campaigning.
This interactive session will cover the following and more:
- Social media: understanding the basics
- Two tales from the newsroom that demonstrate the power of social
- Six ways social media can help your journalism: crowd sourcing, fact checking, taste testing, finding eyewitnesses and more
- The social media audit: from Twitter and Facebook to Google+, LinkedIn and beyond
- When to post: how online consumption habits are changing
- How to manage your social footprint all in one place
- How to get noticed and grow your follower count legitimately
- Eleven social media tips
How to Blog . . . For reputation, profile and reach
In this session, Bernstein will explore the basics of blogging, the dos and don’ts, reveal who are the masters of the craft, and layout the editorial techniques – as well as the tactics and tools – you’ll need for success.
You’ll cover a range of subjects including:
- Blogging basics
- When is a blog post not a blog post?
- What kind of blogger are you? The polemicist, the educator, the analyst, the observer, the magpie and more
- How to establish a tone of voice
- Frequency and variety: defining a rhythm to suit you and the reader
- How to get noticed
- How to grow your traffic
- Blogging dos and don’ts
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: via Shutterstock.com / Peshkova and Jon Bernstein
]]>Freelance/Student £125.00
Members £100
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.
From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.
The workshop will be divided into two parts:
How to Tweet: A social media primer
This session will teach journalists – in-house and freelance – and communications professionals how to raise their profile, extend their reach and understand how to integrate social media into their newsgathering, research and campaigning.
This interactive session will cover the following and more:
- Social media: understanding the basics
- Two tales from the newsroom that demonstrate the power of social
- Six ways social media can help your journalism: crowd sourcing, fact checking, taste testing, finding eyewitnesses and more
- The social media audit: from Twitter and Facebook to Google+, LinkedIn and beyond
- When to post: how online consumption habits are changing
- How to manage your social footprint all in one place
- How to get noticed and grow your follower count legitimately
- Eleven social media tips
How to Blog . . . For reputation, profile and reach
In this session, Bernstein will explore the basics of blogging, the dos and don’ts, reveal who are the masters of the craft, and layout the editorial techniques – as well as the tactics and tools – you’ll need for success.
You’ll cover a range of subjects including:
- Blogging basics
- When is a blog post not a blog post?
- What kind of blogger are you? The polemicist, the educator, the analyst, the observer, the magpie and more
- How to establish a tone of voice
- Frequency and variety: defining a rhythm to suit you and the reader
- How to get noticed
- How to grow your traffic
- Blogging dos and don’ts
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: Cienpies Design / Shutterstock.com and Jon Bernstein
]]>Freelance/Student £125.00
Members £100
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.
From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.
The workshop will be divided into two parts:
How to Tweet: A social media primer
This session will teach journalists – in-house and freelance – and communications professionals how to raise their profile, extend their reach and understand how to integrate social media into their newsgathering, research and campaigning.
This interactive session will cover the following and more:
- Social media: understanding the basics
- Two tales from the newsroom that demonstrate the power of social
- Six ways social media can help your journalism: crowd sourcing, fact checking, taste testing, finding eyewitnesses and more
- The social media audit: from Twitter and Facebook to Google+, LinkedIn and beyond
- When to post: how online consumption habits are changing
- How to manage your social footprint all in one place
- How to get noticed and grow your follower count legitimately
- Eleven social media tips
How to Blog . . . For reputation, profile and reach
In this session, Bernstein will explore the basics of blogging, the dos and don’ts, reveal who are the masters of the craft, and layout the editorial techniques – as well as the tactics and tools – you’ll need for success.
You’ll cover a range of subjects including:
- Blogging basics
- When is a blog post not a blog post?
- What kind of blogger are you? The polemicist, the educator, the analyst, the observer, the magpie and more
- How to establish a tone of voice
- Frequency and variety: defining a rhythm to suit you and the reader
- How to get noticed
- How to grow your traffic
- Blogging dos and don’ts
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: Cienpies Design / Shutterstock.com and Jon Bernstein
]]>
On Boxing Day 2004, a deadly tsunami originating in the Indian Ocean struck Indonesia, Sri Lanka, India and Thailand. The results were devastating: almost 250,000 people died and scenes of the tsunami striking and the aftermath dominated the news. It became one of the most well-documented natural disasters in history.
A decade on, what has changed, both in the way natural disasters are communicated and in the way the humanitarian industry responds to them?
For a two-part evening, in partnership with Christian Aid, we will be reflecting on the developments we have seen since the Indian Ocean tsunami and how communication around natural disasters has evolved.
1. Every time I see the sea
In August 2005, photojournalist Tim Hetherington was commissioned by Christian Aid to travel to India and Sri Lanka and produce a set of photos representing the organisation’s post-trauma, rehabilitation and rebuilding work, for a multi-media exhibition in London to mark the first anniversary of the Indian Ocean tsunami.
For the first part of the evening Joseph Cabon, senior photo editor who commissioned Hetherington, will present the images, many of which have not been published before. He will be talking to photographer Giles Duley about the use of photographic representation during difficult and testing times.
Joseph Cabon helped set up the photographic unit at Christian Aid more than 30 years ago. During his time with the organisation he has commissioned several hundred photo trips with a range of talented photographers, including well-known established names like Sebastião Salgado, Don McCullin and Chris Steele-Perkins.
2. Documenting disasters
For the second part of the evening we will be bringing together a panel of journalists and members of the humanitarian sector to examine how communication around natural disasters has developed.
We will also be looking at the way affected communities are now using social media to document unfolding disasters and how journalists are utilising this to gather information and represent on the ground community views.
Chaired by Giles Duley, a documentary photographer who has worked in Angola, Sudan, Nigeria, DRC, Bangladesh, Afghanistan and Lebanon among others, covering humanitarian and conflict stories. He has partnered with charities such as MSF, Handicap International, MAG and EMERGENCY and his photographs have been published in The Sunday Times, Observer, GQ, Vogue and Esquire.
The panel:
Nick Guttmann is head of humanitarian division at Christian Aid. He has worked in the humanitarian sector for over 26 years and has significant experience at field, HQ and alliance levels.
Imogen Wall is a freelance communications consultant who focusses on policy, advocacy and use of communications technology in disaster response. She arrived in Banda Aceh six weeks after the tsunami and stayed for 18 months, working for UNDP and UNOCHA on both tsunami response and post conflict communications projects.
Brendan Paddy is the head of communications at the Disasters Emergency Committee (DEC). He has led the media work of the DEC member agencies in the immediate aftermath of the Haiti earthquake, Pakistan floods and the East Africa food crisis. Previously he has held positions at Amnesty International, Save the Children, Childline and Age UK.
Atika Shubert is an award-winning CNN correspondent based in London. She has extensive reporting experience in Asia, the Middle East and Europe. She was one of the first correspondents to report live from Aceh, Indonesia, the area closest to the epicentre of the Indian Ocean tsunami.
Pictures: Tim Hetherington, Every time I see the sea
Freelance/Student £150.00
Members £120
Learn how user-generated and open source content can boost your journalism. Journalism is changing. Are you keeping pace?
This one-day workshop will help you apply traditional journalism to an interconnected digital environment. With this aim in mind, participants will learn the skills used by intelligence agencies of search and discovery, data collection, source verification, understanding networks and data analysis.
The aim of this workshop is to improve awareness through open intelligence. You will be taught how to:
- Choose appropriate tools to effectively monitor the Internet and user-generated content
- Identify possible leads
- Discover tools to dig quickly and deeper into a source or lead
- Understand and analyse trends
- And verify sources and contents of user-generated online material.
Step-by-step, hands-on exercises will engage the journalist in you, and you’ll gain practical online investigation techniques.
This course requires a computer and accounts to the following services: Google+, Facebook and Twitter. Please ensure that you have a laptop available and have created the above accounts in advance of the course.
About the trainers
This workshop will be led by trainers from SecDev, a company which specialises in open intelligence and builds search and discovery infrastructure, conducting expert analysis on data uncovered. SecDev has delivered training for media organisations such as BBC and Frontline Club as well as various Canadian and US government departments.
Freelance/Student £125.00
Members £100
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.
From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.
The workshop will be divided into two parts:
How to Tweet: A social media primer
This session will teach journalists – in-house and freelance – and communications professionals how to raise their profile, extend their reach and understand how to integrate social media into their newsgathering, research and campaigning.
This interactive session will cover the following and more:
- Social media: understanding the basics
- Two tales from the newsroom that demonstrate the power of social
- Six ways social media can help your journalism: crowd sourcing, fact checking, taste testing, finding eyewitnesses and more
- The social media audit: from Twitter and Facebook to Google+, LinkedIn and beyond
- When to post: how online consumption habits are changing
- How to manage your social footprint all in one place
- How to get noticed and grow your follower count legitimately
- Eleven social media tips
How to Blog . . . For reputation, profile and reach
In this session, Bernstein will explore the basics of blogging, the dos and don’ts, reveal who are the masters of the craft, and layout the editorial techniques – as well as the tactics and tools – you’ll need for success.
You’ll cover a range of subjects including:
- Blogging basics
- When is a blog post not a blog post?
- What kind of blogger are you? The polemicist, the educator, the analyst, the observer, the magpie and more
- How to establish a tone of voice
- Frequency and variety: defining a rhythm to suit you and the reader
- How to get noticed
- How to grow your traffic
- Blogging dos and don’ts
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: Cienpies Design / Shutterstock.com and Jon Bernstein
]]>Freelance/Student £150.00
Members £120
[user generated content: the source and the story]
Disruptive technology is transforming journalism. Revolutions are tweeted. Drug lords and hitmen have Facebook fans. Wars are waged with cyber attacks. Surveillance and espionage have never been so widespread or easy to conduct.
The social fabric of cyberspace is as important as the physical world. From commerce to sex, every interaction is mirrored online. Traditional media feel left behind by bloggers, social media, and the race into cyberspace – but that race has just begun. The next-generation news organisation will be agile and smart. It will apply the trusted techniques of traditional journalism to the online world. Speed is just as important as accuracy – and both can be won.
The SecDev training programme considers how journalism has changed, and offers solutions for media professionals to break the news without compromising credibility and integrity in a real-time digital age.
With emerging digital tools and methods, journalists can:
• Discover the what as it happens
• Determine the where – globally – with speed
• Find and engage the who directly – anywhere in the world
• Understand the why, putting it quickly into a multifaceted context
• Access the how through an unlimited amount of available resources
• Verify the source with precision and efficiency
All aspects of traditional journalism still apply, but are supercharged in the digital age of media. It’s more than counting tweets, trending social media or data-driven journalism: it’s the future news environment – and it’s here today.
8:45 – 9:00 REGISTRATION
9:00 – 9:15 WELCOME MESSAGE
9:15 – 10:00 WHY DOES SOCIAL MEDIA MATTER? Presenting the ways in which social media has become the news, this information session considers how journalism has changed as a result and what media professionals can do to break the news without compromising credibility in a digital age.
10:00 – 10:45 KNOW THY THREAT Avoid being a target. Learn how to quickly distinguish fact from fiction in an online environment. This session covers issues related to cyber espionage such as what devices are easily compromised and tips for secure communications.
10:45 – 11:00 BREAK
11:00 – 12:00 BREAK THAT STORY Tools and methods for using social media to get to the story first with a structured and iterative drill designed for journalists to reinforce analytics techniques and approaches.
12:00 – 13:00 LUNCH
13:45 – 14:30 KNOW THY SOURCE Techniques and methods for verifying sources, focusing on verification of cross domain sources, culminating in a hands- on drill to test and validate core skills of participants.
14:30 – 17:00 HANDS ON PRACTICUM Let’s find the news! A breaking news simulation exercise where students will be challenged to apply their new skills in a real-time scenario, working as a team.
The trainer:
Rafal Rohozinski is co-founder and principal of the SecDev Group, a recognised leader in complex analytics. He spent 17 years working in an operational capacity in 37 countries including conflict zones in the former Soviet Union, the Middle East and Africa. He is also a co-founder and past CEO of Psiphon, he served as director of the Advanced Network Research Group University of Cambridge, is the co-founder of the OpenNet Initiative and Information Warfare Monitor, and co-author of the Ghostnet study of Chinese cyber-espionage. He has written many publications and is a frequent commentator on cyber security and cyber war.
The workshop will be followed by an event with Rafal Rohozinski on Tuesday 20 May at 7:00 PM, for details see here.
This course requires a computer and accounts to the following services: Google+, Facebook and Twitter. Please ensure that you have a laptop available and have created the above accounts in advance of the course.
]]>