Freelance/Student £125
Members £100
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.
In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.
The workshop will cover the following:
1. The principles of writing
- Why writing for the web is exactly the same as writing for print. And why it’s completely different
- What George Orwell can teach us about language and readability
- EXERCISE #1: Simplifying language
- EXERCISE #2: Decoding the press release
- Understanding online reading habits
- Six more tips for writing online
2. News writing and the fundamentals of storytelling
- The Inverted Pyramid of news. And why it still matters
- The Five Ws (and the H) of news
- How to define an audience
- Establishing length
- Defining tone of voice
- EXERCISE #3: Reworking the press release
3. Blogs, longer reads and structure
- How to create a structure
- How to plan
- How to blog: the ‘atomised’ Inverted Pyramid
- Three blogging archetypes that work
- EXERCISE #4: Writing a blog post
4. Headlines
- Why headlines matter more on the web
- Tailoring headlines for the web
- Newspaper headlines that probably don’t work online
- Headlines that do work online
- EXERCISE #5: Writing a killer online headline
5. SEO: an introduction
- A practical guide to keyword research
- . . . Final thoughts
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images via Shutterstock.com / a6photo and Jon Bernstein
]]>Freelance/Student £125
Members £100
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.
In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.
The workshop will cover the following:
1. The principles of writing
- Why writing for the web is exactly the same as writing for print. And why it’s completely different
- What George Orwell can teach us about language and readability
- EXERCISE #1: Simplifying language
- EXERCISE #2: Decoding the press release
- Understanding online reading habits
- Six more tips for writing online
2. News writing and the fundamentals of storytelling
- The Inverted Pyramid of news. And why it still matters
- The Five Ws (and the H) of news
- How to define an audience
- Establishing length
- Defining tone of voice
- EXERCISE #3: Reworking the press release
3. Blogs, longer reads and structure
- How to create a structure
- How to plan
- How to blog: the ‘atomised’ Inverted Pyramid
- Three blogging archetypes that work
- EXERCISE #4: Writing a blog post
4. Headlines
- Why headlines matter more on the web
- Tailoring headlines for the web
- Newspaper headlines that probably don’t work online
- Headlines that do work online
- EXERCISE #5: Writing a killer online headline
5. SEO: an introduction
- A practical guide to keyword research
- . . . Final thoughts
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images via Shutterstock.com / a6photo and Jon Bernstein
]]>Freelance/Student £125
Members £100
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.
In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.
The workshop will cover the following:
1. The principles of writing
- Why writing for the web is exactly the same as writing for print. And why it’s completely different
- What George Orwell can teach us about language and readability
- EXERCISE #1: Simplifying language
- EXERCISE #2: Decoding the press release
- Understanding online reading habits
- Six more tips for writing online
2. News writing and the fundamentals of storytelling
- The Inverted Pyramid of news. And why it still matters
- The Five Ws (and the H) of news
- How to define an audience
- Establishing length
- Defining tone of voice
- EXERCISE #3: Reworking the press release
3. Blogs, longer reads and structure
- How to create a structure
- How to plan
- How to blog: the ‘atomised’ Inverted Pyramid
- Three blogging archetypes that work
- EXERCISE #4: Writing a blog post
4. Headlines
- Why headlines matter more on the web
- Tailoring headlines for the web
- Newspaper headlines that probably don’t work online
- Headlines that do work online
- EXERCISE #5: Writing a killer online headline
5. SEO: an introduction
- A practical guide to keyword research
- . . . Final thoughts
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images via Shutterstock.com / a6photo and Jon Bernstein
]]>Freelance/Student £125
Members £100
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.
In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.
The workshop will cover the following:
1. The principles of writing
- Why writing for the web is exactly the same as writing for print. And why it’s completely different
- What George Orwell can teach us about language and readability
- EXERCISE #1: Simplifying language
- EXERCISE #2: Decoding the press release
- Understanding online reading habits
- Six more tips for writing online
2. News writing and the fundamentals of storytelling
- The Inverted Pyramid of news. And why it still matters
- The Five Ws (and the H) of news
- How to define an audience
- Establishing length
- Defining tone of voice
- EXERCISE #3: Reworking the press release
3. Blogs, longer reads and structure
- How to create a structure
- How to plan
- How to blog: the ‘atomised’ Inverted Pyramid
- Three blogging archetypes that work
- EXERCISE #4: Writing a blog post
4. Headlines
- Why headlines matter more on the web
- Tailoring headlines for the web
- Newspaper headlines that probably don’t work online
- Headlines that do work online
- EXERCISE #5: Writing a killer online headline
5. SEO: an introduction
- A practical guide to keyword research
- . . . Final thoughts
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images via Shutterstock.com / a6photo and Jon Bernstein
]]>Freelance/Student £125
Members £100
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.
In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.
The principles of writing
- Why writing for the web is exactly the same as print; and why it’s completely different
- Understanding the audience
- What Orwell can teach us about language and readability
- Establishing the right tone of voice
- Determining length and frequency
- Five writers who understand the digital form
News and feature writing
- The inverted Pyramid of news and why it still matters
- The Five Ws of News
- Finding a killer angle
- Reporting vs opinion
- News vs Features
- NEWS WRITING EXERCISE
Blog writing
- The ‘atomised’ Inverted Pyramid
- When is a blog not a blog?
- Five blogging personas
- Seven blog writing tips
- BLOG WRITING EXERCISE
Headlines and social media sells
- Why headlines and sells matter more on the web
- Tailoring headlines and sells for the web
- HEADLINE WRITING EXERCISE
- Ten headlines that work online, and ten headlines that don’t
- SEO: An introduction
- A practical guide to keyword research
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images via Shutterstock.com / a6photo and Jon Bernstein
]]>Freelance/Student £125.00
Members £100
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.
In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.
The principles of writing
- Why writing for the web is exactly the same as print; and why it’s completely different
- Understanding the audience
- What Orwell can teach us about language and readability
- Establishing the right tone of voice
- Determining length and frequency
- Five writers who understand the digital form
News and feature writing
- The inverted Pyramid of news and why it still matters
- The Five Ws of News
- Finding a killer angle
- Reporting vs opinion
- News vs Features
- NEWS WRITING EXERCISE
Blog writing
- The ‘atomised’ Inverted Pyramid
- When is a blog not a blog?
- Five blogging personas
- Seven blog writing tips
- BLOG WRITING EXERCISE
Headlines and social media sells
- Why headlines and sells matter more on the web
- Tailoring headlines and sells for the web
- HEADLINE WRITING EXERCISE
- Ten headlines that work online, and ten headlines that don’t
- SEO: An introduction
- A practical guide to keyword research
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images via Shutterstock.com / a6photo and Jon Bernstein
]]>Freelance/Student £125.00
Members £100
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.
In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.
The principles of writing
- Why writing for the web is exactly the same as print; and why it’s completely different
- Understanding the audience
- What Orwell can teach us about language and readability
- Establishing the right tone of voice
- Determining length and frequency
- Five writers who understand the digital form
News and feature writing
- The inverted Pyramid of news and why it still matters
- The Five Ws of News
- Finding a killer angle
- Reporting vs opinion
- News vs Features
- NEWS WRITING EXERCISE
Blog writing
- The ‘atomised’ Inverted Pyramid
- When is a blog not a blog?
- Five blogging personas
- Seven blog writing tips
- BLOG WRITING EXERCISE
Headlines and social media sells
- Why headlines and sells matter more on the web
- Tailoring headlines and sells for the web
- HEADLINE WRITING EXERCISE
- Ten headlines that work online, and ten headlines that don’t
- SEO: An introduction
- A practical guide to keyword research
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: tovovan / Shutterstock.com and Jon Bernstein
]]>Freelance/Student £125.00
Members £100
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.
In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.
The principles of writing
- Why writing for the web is exactly the same as print; and why it’s completely different
- Understanding the audience
- What Orwell can teach us about language and readability
- Establishing the right tone of voice
- Determining length and frequency
- Five writers who understand the digital form
News and feature writing
- The inverted Pyramid of news and why it still matters
- The Five Ws of News
- Finding a killer angle
- Reporting vs opinion
- News vs Features
- NEWS WRITING EXERCISE
Blog writing
- The ‘atomised’ Inverted Pyramid
- When is a blog not a blog?
- Five blogging personas
- Seven blog writing tips
- BLOG WRITING EXERCISE
Headlines and social media sells
- Why headlines and sells matter more on the web
- Tailoring headlines and sells for the web
- HEADLINE WRITING EXERCISE
- Ten headlines that work online, and ten headlines that don’t
- SEO: An introduction
- A practical guide to keyword research
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: tovovan / Shutterstock.com and Jon Bernstein
]]>
The death penalty was re-instated in the United States in 1976. Since then, for every ten people that have been executed, one person has been released from death row after spending an average of ten years in isolation. One For Ten is an online documentary series telling the stories of these innocent people.
This crowd-funded series is being made live on the road; shot in one day, edited the next, and uploaded overnight. The team is spending five weeks travelling from New York City to Las Vegas, releasing two films a week. In the process the filmmakers rely on their online community to provide interview questions, music, artwork and to share the films online in order to reach a wide audience.
Fresh from the road, we will welcome co-directors Will Francome and Mark Pizzey, producer Laura Shacham and executive producer Christopher Hird to present a selection of their short documentaries. This will be followed by a discussion on the pros and cons of creating short web-documentaries, online distribution and crowd-funding. They will share their strategies for building online communities and grass-roots marketing. We will be looking at how much input they received from their online community, and to what extent it helped shape the result.
Directed by William Francome and Mark Pizzey
Produced by Megan Garner and Laura Shacham
Year: 2013
Between the Lines was a three-day festival that took place at Rich Mix from 1 to 3 March. In a series of follow up events we continue to explore the challenges facing documentary makers, investigative journalists and citizen reporters in the new media landscape.
Presented by:
Supported by:
This one-day workshop will help you achieve this, guiding you through the essentials of data journalism; from spreadsheet basics, finding stories within the numbers, to eventually building them into a visual representation.
The morning sessions will be covering the basics of data journalism and spreadsheets, with the afternoon being spent mapping the stories found within the data.
Participants will be required to bring their own laptop with a pre-installed copy of a spreadsheet software.
The workshop will be facilitated by data journalist and editor of The Guardian Datablog and Datastore, Simon Rogers. He is also author of Facts are Sacred: The Power of Data.
10-11.30: Introduction to data journalism
11.30-11.45: Coffee break
11.45-1.15: Spreadsheet basics
1.15-2.15: Lunch Break
2.15-3.45: Representing data part #1
3.45-4pm: Coffee Break
4-5pm: Representing data part #2 and questions
The workshop will be held in the Forum on the second floor of the Frontline Club,13 Norfolk Place, London, W2 1QJ.
Image Credit: Oxford Internet Institute, (Dr Mark Graham, Scott A. Hale and Monica Stephens)
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