The announcement by the Department of Defense is the first time a single policy has been used across all branches of the Armed Forces and effectively reverses a Marine Corps ban on access last August. 

Speaking to a Bloggers Round Table yesterday, Price Floyd, the Principal Deputy Assistant Secretary of Defense for Public Affairs, said he encouraged serving soldiers to open up a Facebook page or a Twitter account. He also wanted to see more blogging from the front lines. 

Floyd described the formation of the new policy as a learning process (a diplomatic way of saying he faced some opposition as revealed by a fellow social media advocate) that took six or seven months. Floyd believed further cultural change was necessary particularly within the middle ranks of the Armed Forces.

While the default position might be switched to ‘open’, the policy still allows for "temporary" blocks on access.  

Concerns were raised on the Bloggers Round Table about maintaining Operational Security (OPSEC). Floyd said social media was "not an OPSEC free zone" and that OPSEC concerns essentially hadn’t changed, before rather paradoxically adding that they had become more important.

He urged those in uniform not to say anything you wouldn’t say in front of your boss or your grandma and reminded them that the potential impact of these sites is so much greater than a letter or a telephone call.

Floyd also addressed concerns about available bandwidth, often cited in the past as a reason why certain websites cannot be accessed. He acknowledged that this was still an issue:

"This policy does not add bandwidth. It might add to the strain on the existing bandwidth…in places like Afghanistan that’s a struggle."

This was a point taken up by one of the commenters on the DoD’s Roundtable blog who claimed that since the policy has been in place 15% of the bandwidth from the Combined Joint Operations Area has been going to Facebook.

We’ll have to wait and see what other changes the policy will bring about in practice. In the meantime we can expect further guidance on the Department of Defense’s Memorandum on social media to be published in 180 days.

There’s some very interesting stuff in this brief video. A few points for those of you who are short of time:

1. Merritt says when she started at the Department of Defense three years ago, there was a discussion about how they should tackle new media but rejected using a blog as a vehicle for press releases. Instead they decided to focus on building relationships with bloggers, applying the principles of working with the traditional media to new media. 

2. Merritt says they "painstakingly sat down" and emailed every blogger discussing military affairs individually and offered them the opportunity to talk to military leaders in Iraq and Afghanistan. (She doesn’t mention it by name but she appears to be referring to the Bloggers Roundtable initiative)

3. Bloggers will correct one another, she says: "It’s not about controlling the message anymore, it’s about giving people as much information and resources and facts that they can to get out that information out there and let that big massive conversation that’s going on out there do its thing".